Marketing

Welcome to the Marketing Department at Wakefield High School!

All courses qualify for the Career and Technical/Fine Arts credit. Students-selected verified credit can be earned by passing the course-related industry certification.

The Marketing program is designed for students interested in studying marketing and careers in the following areas: marketing, marketing research, financial services, sports and entertainment, internet marketing, international trade, entrepreneurship, fashion merchandising, marketing management, sales management, international business, hospitality marketing, workplace readiness skills, and advertising. Students acquire a solid foundation in preparing for post-secondary studies and employment. Students can elect to participate in the work experience. Students are also prepared to take the National Customer Service Exam for a selected student-verified credit.

Note: Courses that have fewer than 15 students may not be offered based on student interest and budget considerations. In some cases, additional budget considerations may require that courses may not be offered in any given year and impacted students should select an alternative course. Additionally, courses with insufficient enrollment may be offered through distance learning or online learning.

Marketing Courses

Introduction to Business & Marketing

Full Year (26112)

Level: High School

Content Area: Marketing

Credits: 1.0

Grade(s): 9,10,11,12

Introduction to Business and Marketing is recommended as a foundation course to a Business & Information Technology sequence. Students learn the functions of American and international business organizations in the global economy. Activities emphasize the roles of the consumer, marketer, and producer. Students learn basics of the private enterprise system and are introduced to careers in business, including the opportunities of entrepreneurship and world trade.

Marketing

Full Year (28120)

Level: High School

Content Area: Marketing

Credits: 1.0

Grade(s): 9,10,11,12

Students will learn how products are developed, branded, and sold. They will analyze industry trends and gain hands-on experience in the marketing of goods, services, and ideas and be prepared for success in postsecondary education and employment. Topics include: professionalism in the workplace, product planning and positioning, promotion, pricing, selling, economic issues, and changes in the marketplace. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students’ career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

Sports, Entertainment, & Recreation Marketing

Full Year (28123)

Level: High School

Content Area: Marketing

Credits: 1.0

Grade(s): 10,11,12

This introductory course helps students develop a thorough understanding of fundamental marketing concepts and theories as they relate to the sports, entertainment, and recreation industries. Students will investigate the components of branding, sponsorships, and endorsements, as well as promotion plans needed for sports, entertainment, and recreation events. The course also supports career development skills and explores career options. Academic skills (mathematics, science, English, and history/social science) related to the content are a part of this course.